Seasonal· SilverStick - Slim Anchor
Why this week, this cohort.
3,820 of your customers bought with a discount at least once. They're price-sensitive but responsive to product-specific messaging during seasonal moments.
These 3,820 people have purchased with discounts before, making them bargain hunters. They have a lifetime value of $78. This campaign tests whether product-anchored seasonal messaging outperforms discount-led approaches. We project 6 reactivated customers at $140 each — the $336 line in your audit. Three emails focus on SilverStick - Slim as the seasonal anchor.
These 3,820 people have purchased with discounts before, making them bargain hunters. They have a lifetime value of $78. This campaign tests whether product-anchored seasonal messaging outperforms discount-led approaches. We project 6 reactivated customers at $140 each — the $336 line in your audit. Three emails focus on SilverStick - Slim as the seasonal anchor.
Seasonal · SilverStick - Slim Anchor
Three emails over seven days to the same 3,820 bargain hunters, each highlighting SilverStick - Slim as a seasonal product anchor. The first introduces the product relevance, the second reinforces seasonal utility, and the third adds urgency. No discounts — testing product demand over price sensitivity.
Peak seasonal intent aligns with concrete use cases for SilverStick - Slim
This product solves immediate seasonal needs better than alternatives
Unclear relevance outside discount contexts
Rejected because the computed brief has a stronger product path.
Rejected because generic discount is blocked by the computed brief.
Rejected as a launch; only proof capture is defensible.
Lead with SilverStick - Slim as the catalog anchor during a high-intent seasonal moment.
Exclude responders from subsequent touches to avoid double-counting and fatigue.
The ship order.
Day-by-day. Each touch names the channel, the audience refinement, and the angle. Subject lines + body copy unlock once you book the kickoff.
- 010AudienceAll 3,820 Bargain Tourists
- 022AudienceTouch 1 non-engagers
- 036AudienceTouch 2 non-engagers & non-buyers
The parent segment every touch points at.
A segment is a saved filter that auto-groups the right customers — build it carefully once and the rest of the week references it. Spend ten minutes here.
Bargain Tourists — W5Bargain tourist segmentBargain tourist segment
Name campaigns and tag links the same way every time.
Two short codes that turn anonymous "clicks" into "clicks from week 1 touch 2." Without them, the scorecard at the end of the week can't tell which touch did the work.
W5 · T{n} · SilverStickPin these to the wall before you hit send.
Each guardrail is a small habit. Skip one and the week's numbers get harder to read at the end — not impossible, just noisier than they need to be.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
Bargain Tourists — W5Bargain tourist segmentBargain tourist segment
The SilverStick crew <hello@silverstick.com>Monday 10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w5_seasonal_t1Send a test to yourself first. Check all links and confirm UTMs are working before scheduling.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
Bargain Tourists — W5 · T2 (non-engagers)Exclude: placed_order since first sendExclude responders to first touch
The SilverStick crew <hello@silverstick.com>Wednesday 10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w5_seasonal_t2Wait until after touch 1 sends to build this segment — it needs open/click/purchase data from the first email.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
Bargain Tourists — W5 · T3 (final)Exclude: placed_order since first or second sendExclude responders to prior touches
The SilverStick crew <hello@silverstick极速com>Sunday 10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w5_seasonal_t3What we expect, what to compare against.
Each row is a metric we'll track. Projected is what we believe this campaign will hit; benchmark is the industry-average comparison point. The gap (the lift column) is where the cohort-warming logic shows up — these aren't strangers, they're 3+ time buyers.
Up next.
W6.
4,321 customers buy from you regularly. An automated email reminds them when it's time to reorder, capturing 5% of their annual spend.
Replenishment · Ritualists