Replenishment· The rotation
Why this week, this cohort.
4,321 of your customers reorder from you every 105 days. They’re your ritualists — the ones who keep coming back. This week, we automate the reminder so they never run out.
This group of 4,321 people has bought from you at least twice and shows a clear 105-day reorder pattern. The industry benchmark for a replenishment flow is a 12% reorder rate. We're projecting a 30% incremental lift on top of that, which would bring back 156 customers per cycle at your $48 average order value. That’s $7,488 per cycle, or $15,630 annualized after a 60% ramp-up. This flow runs on autopilot.
This group of 4,321 people has bought from you at least twice and shows a clear 105-day reorder pattern. The industry benchmark for a replenishment flow is a 12% reorder rate. We're projecting a 30% incremental lift on top of that, which would bring back 156 customers per cycle at your $48 average order value. That’s $7,488 per cycle, or $15,630 annualized after a 60% ramp-up. This flow runs on autopilot.
Replenishment · The rotation
Three emails over 105 days, triggered at 74 days after the last purchase. The first is a gentle restock reminder for Large Hemp Filters. The second reinforces the usage cadence. The third is a final nudge before the typical stock-out window. No discounts — this is about timing, not price.
Highest reorder probability with 107+ cohort purchases and observed usage cadence depletion
That filters last indefinitely rather than depleting with regular use
Mismatch between perceived filter lifespan and actual usage cadence
Rejected because the computed brief has a stronger product path.
Rejected because generic discount is blocked by the computed brief.
Rejected as a launch; only proof capture is defensible.
Triggering at 70% of the 105-day cadence (74 days) captures customers before stock depletion.
Large Hemp Filters - 100 Count identified as primary reorder target from cohort product graph data.
Exclude responders after each touch to prevent double-counting and honor natural purchase cycles.
The ship order.
Day-by-day. Each touch names the channel, the audience refinement, and the angle. Subject lines + body copy unlock once you book the kickoff.
- 010 (trigger at 74 days)AudienceRitualists at 74 days
- 027AudienceTouch 1 non-responders
- 0314AudienceTouch 2 non-responders & non-buyers
The parent segment every touch points at.
A segment is a saved filter that auto-groups the right customers — build it carefully once and the rest of the week references it. Spend ten minutes here.
Ritualists — W3Placed Order at least 2 times over all timeMinimum 2 historical ordersPlaced Order last less than 180 days agoActive within the last 6 months
Name campaigns and tag links the same way every time.
Two short codes that turn anonymous "clicks" into "clicks from week 1 touch 2." Without them, the scorecard at the end of the week can't tell which touch did the work.
W3 · T{n} · SilverStickutm_source=klaviyo&utm_medium=email&utm_campaign=w3_replenishment_t{n}Pin these to the wall before you hit send.
Each guardrail is a small habit. Skip one and the week's numbers get harder to read at the end — not impossible, just noisier than they need to be.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo flow.
Ritualists — W3 · T1 (74-day trigger)Placed Order at least 2 timesRitualist cohort qualificationLast order placed exactly 74 days ago70% cadence replenishment trigger
The SilverStick crew <hello@silverstick.com>10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w3_replenishment_t1This is a flow, not a campaign. It will send automatically to anyone who hits the 74-day mark. Test it with a few known email addresses first.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo flow.
Ritualists — W3 · T2 (non-responders)Received first emailTouch 1 non-respondersNo placed order since first emailProgressive exclusion enforcementDays since first email ≥ 7Days since first email ≥ 7
The SilverStick crew <hello@silverstick.com>10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w3_replenishment_t2Wait 7 full days after the first email sends before building this segment — it needs purchase data to exclude buyers.
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo flow.
Ritualists — W3 · T3 (final)Received second emailTouch 2 non-respondersNo placed order since second emailProgressive exclusion enforcementDays since second email ≥ 7Days since second email ≥ 7
The SilverStick crew <hello@silverstick.com>10:00 AM · recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w3_replenishment_t3What we expect, what to compare against.
Each row is a metric we'll track. Projected is what we believe this campaign will hit; benchmark is the industry-average comparison point. The gap (the lift column) is where the cohort-warming logic shows up — these aren't strangers, they're 3+ time buyers.
Up next.
W4.
536 customers who bought from you multiple times, then went quiet for over six months. A three-email sequence to bring them back.
Win-Back · Dormant Loyalists