Referral Test· Power User Activation
Why this week, this cohort.
64 power users are eligible for a founder-led referral test. They know the product well enough to tell you what is worth sharing.
This is a narrow, high-trust audience. They have enough purchase history to make a referral ask credible, but the program should still be framed as a validation test, not a proven growth channel.
This is a narrow, high-trust audience. They have enough purchase history to make a referral ask credible, but the program should still be framed as a validation test, not a proven growth channel.
Referral Test · Power User Activation
A two-touch founder-led invite for power users. The copy anchors the ask in Camo Tee in Black and Camo Hoodie in Black, keeps incentives at none, and treats referral as a validation pilot.
Camo Tee in Black is safe for a validation-pilot ask; the campaign tests whether loyal buyers will discuss this exact product without claiming creator/referral proof. 1 observed customers/orders/units keep the recommendation on Camo Tee in Black.; 1 observed customers/orders/units support keeping the message on Camo Tee in Black
The buyer needs to believe Camo Tee in Black is the right product-specific next step now.
a loyal buyer may hesitate to recommend Camo Tee in Black unless the ask is specific and low-claim.
Rejected because the computed brief has a stronger product path.
Rejected because generic discount is blocked by the computed brief.
Rejected as a launch; only proof capture is defensible.
Anchor messaging on Camo Tee in Black and Camo Hoodie in Black based on cohort purchase graph evidence.
Leverage 100% discount exposure history to frame non-monetary incentives like early access and status.
Founder-led outreach capitalizes on historical buyer relationship for authentic advocacy framing.
The ship order.
Day-by-day. Each touch names the channel, the audience refinement, and the angle. Subject lines + body copy unlock once you book the kickoff.
- 01Day 0AudiencePower users with 5+ lifetime orders.
- 02Day 3AudiencePower users with 5+ lifetime orders.
The parent segment every touch points at.
A segment is a saved filter that auto-groups the right customers — build it carefully once and the rest of the week references it. Spend ten minutes here.
W4 Affiliate Parent SegmentPlaced Order at least 5 times over all time5+ lifetime orders
Name campaigns and tag links the same way every time.
Two short codes that turn anonymous "clicks" into "clicks from week 1 touch 2." Without them, the scorecard at the end of the week can't tell which touch did the work.
W4 Affiliate T{n}utm_source=klaviyo&utm_medium=email&utm_campaign=w4_affiliate_t{n}Pin these to the wall before you hit send.
Each guardrail is a small habit. Skip one and the week's numbers get harder to read at the end — not impossible, just noisier than they need to be.
You have been around Funday more than once, and that matters. This is a small founder-led invite for customers who know the brand well enough to tell us what is actually worth sharing.
The product anchor is Camo Tee in Black. We are not calling this a proven referral engine. We are asking whether this specific piece is recommendable enough to build a program around.
If yes, reply with one sentence: who would you recommend it to, and why?
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W4 Funday T1Placed Order at least 5 times over all time5+ lifetime orders
Fundayutm_source=klaviyo&utm_medium=email&utm_campaign=w4_funday_t1Keep the tone personal and do not call the program proven; this is a validation pass.
Quick follow-up on the Funday invite.
The ask is not to promote everything. It is to tell us whether Camo Tee in Black is the piece you would actually recommend, and what objection might stop a friend from choosing it.
That answer decides whether this becomes a real referral motion or stays a small founder-led test.
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W4 Funday T2Placed Order at least 5 times over all time5+ ordersDid not click any link in campaign:affiliate_activation in last 3 daysNon-responders to touch 1
Fundayutm_source=klaviyo&utm_medium=email&utm_campaign=w4_funday_t2Keep the tone personal and do not call the program proven; this is a validation pass.
What we expect, what to compare against.
Each row is a metric we'll track. Projected is what we believe this campaign will hit; benchmark is the industry-average comparison point. The gap (the lift column) is where the cohort-warming logic shows up — these aren't strangers, they're 3+ time buyers.
Up next.
W5.
2,100 cross-sell curious buyers need a clearer product path. W5 teaches the Camo Tee in Black story without a discount.
Product Education · Buyer Guide