Proof Capture· Reviews + UGC
Why this week, this cohort.
64 of your top customers have bought 5+ times. They’re your most authentic source of social proof.
This group of 64 people represents your most valuable customers. They’ve spent over $480 each on average. A personal, founder-led request for a review or a photo of their gear will feel like a conversation, not a marketing ask.
This group of 64 people represents your most valuable customers. They’ve spent over $480 each on average. A personal, founder-led request for a review or a photo of their gear will feel like a conversation, not a marketing ask.
Proof Capture · Reviews + UGC
A two-email sequence to collect reviews and user-generated photos from your 64 most loyal customers. The first is a founder-led request for a review on the North Shore Trucker in Black. The second is a follow-up for a photo.
2 public reviews in review feed
The buyer needs to believe North Shore Trucker in Black is the right product-specific next step now.
buyer may not know the brand needs product-specific proof from them
Rejected because the computed brief has a stronger product path.
Rejected because generic discount is blocked by the computed brief.
Rejected as a launch; only proof capture is defensible.
Power-user review requests can carry more trust than generic claims. Anchoring on North Shore Trucker in Black leverages existing review sentiment.
Power users purchased 5+ items including North Shore Trucker in Black. Their authentic advocacy carries disproportionate weight versus broad requests.
Avoiding monetary offers preserves review authenticity while founder-led framing keeps the ask focused on reciprocity instead of discount-seeking.
The ship order.
Day-by-day. Each touch names the channel, the audience refinement, and the angle. Subject lines + body copy unlock once you book the kickoff.
- 010AudienceAll 64 Power Users
- 023AudiencePower Users who didn't click the review link
The parent segment every touch points at.
A segment is a saved filter that auto-groups the right customers — build it carefully once and the rest of the week references it. Spend ten minutes here.
W3 Power Users (5+ Orders)Placed Order ≥ 5 times
Name campaigns and tag links the same way every time.
Two short codes that turn anonymous "clicks" into "clicks from week 1 touch 2." Without them, the scorecard at the end of the week can't tell which touch did the work.
W3 Proof Capture T{n}utm_source=klaviyo&utm_medium=email&utm_campaign=w3_proofcapture_t{n}Pin these to the wall before you hit send.
Each guardrail is a small habit. Skip one and the week's numbers get harder to read at the end — not impossible, just noisier than they need to be.
Hi {{ first_name|default:"there" }},
It's Cody from Funday. You've been part of the lineup for a while (5+ orders says a lot).
I'm writing because your opinion on the North Shore Trucker in Black matters. A quick sentence from you helps the next person decide if it's their piece.
Would you take 60 seconds to leave a review?
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W3 Power Users (5+ Orders)Placed Order ≥ 5 timesPower user cohort: 5+ historical orders
Cody at Funday <hello@funday.com>Day 0 · 2:00 PM recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w3_proofcapture_t1Schedule this campaign to send today. The audience is a static snapshot taken at send time.
Hi {{ first_name|default:"there" }},
Following up on my note about the North Shore Trucker in Black.
A photo in the wild is worth a thousand words. If you've got a shot of it in your daily ritual, we'd love to see it.
Reply to this email with your photo. We'll feature it (with your permission, of course).
Thanks, Cody
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W3 Power Users (5+ Orders)Placed Order ≥ 5 timesPower user cohort: 5+ historical ordersDid not click email 'Review Link' in last 3 daysExclude touch 1 responders
Cody at Funday <hello@funday.com>Day 3 · 2:00 PM recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w3_proofcapture_t2Schedule this campaign to send 3 days after the first one. Remember to add the exclusion filter for T1 link clicks.
What we expect, what to compare against.
Each row is a metric we'll track. Projected is what we believe this campaign will hit; benchmark is the industry-average comparison point. The gap (the lift column) is where the cohort-warming logic shows up — these aren't strangers, they're 3+ time buyers.
Up next.
W4.
2,100 customers bought one thing from you. An automated email sequence shows them what to buy next.
Cross-Sell · The Curious