Expansion· Cross-sell Curious
Why this week, this cohort.
2,100 of your one-time buyers showed signs they'd buy more than one thing. This automated sequence shows them what to get next.
You have 2,100 customers who bought once but showed multi-product cart behavior. The Camo Tee in Black and Camo Tee in White were co-purchased 19 times. This flow suggests the white tee to black tee buyers over 35 days.
You have 2,100 customers who bought once but showed multi-product cart behavior. The Camo Tee in Black and Camo Tee in White were co-purchased 19 times. This flow suggests the white tee to black tee buyers over 35 days.
Expansion · Cross-sell Curious
A four-email triggered flow for customers who bought once. It suggests the Camo Tee in White to those who bought the Camo Tee in Black, based on 19 observed co-purchases. No discount—product relevance drives conversion.
19 co-purchases from order-line graph; 5 next-purchase paths from order-line graph; same product family or adjacent catalog path; lower friction than a cold category jump
The buyer needs to believe Camo Tee in White is the right product-specific next step now.
another camo tee can feel redundant without a use-case difference
Rejected because the computed brief has a stronger product path.
Rejected because generic discount is blocked by the computed brief.
Rejected as a launch; only proof capture is defensible.
Triggered flow for one-time buyers leverages co-purchase data like Camo Tee in Black → Camo Tee in White (19 orders) with 4-touch cadence matching industry benchmarks.
Camo Tee in Black serves as catalog anchor for product pairing claims, grounded in order-line evidence from product_graph.coPurchasePairs.
No discount preserves margin; value-driven copy leverages product relevance over monetary offers per offerPolicy constraints.
The ship order.
Day-by-day. Each touch names the channel, the audience refinement, and the angle. Subject lines + body copy unlock once you book the kickoff.
- 010AudienceAll 2,100 Cross-Sell Curious
- 023AudienceCross-Sell Curious who didn't buy after T1
- 0314AudienceCross-Sell Curious who didn't buy after T1 or T2
- 0435AudienceCross-Sell Curious who didn't buy after T1, T2, or T3
The parent segment every touch points at.
A segment is a saved filter that auto-groups the right customers — build it carefully once and the rest of the week references it. Spend ten minutes here.
W2 Cross-Sell CuriousPlaced OrderTotal orders = 1
Name campaigns and tag links the same way every time.
Two short codes that turn anonymous "clicks" into "clicks from week 1 touch 2." Without them, the scorecard at the end of the week can't tell which touch did the work.
W2 Cross-Sell T{n}utm_source=klaviyo&utm_medium=email&utm_campaign=w2_crosssell_t{n}Pin these to the wall before you hit send.
Each guardrail is a small habit. Skip one and the week's numbers get harder to read at the end — not impossible, just noisier than they need to be.
Hey {{ first_name|default:"there" }},
You picked up the Camo Tee in Black. Good choice.
The product graph gives us one clean next step to test: customers who buy Camo Tee in Black also move into Camo Tee in White. Same product family, lighter lane, no invented set or fake discount.
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W2 Cross-Sell CuriousPlaced OrderTrigger: placed orderTotal orders = 1Filter: single-purchase cohort
Team Funday <hello@funday.com>Day 0 · 11:00 AM recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w2_crosssell_t1Schedule this campaign to send today. The audience is a static snapshot taken at send time.
Hi {{ first_name|default:"there" }},
The reason Camo Tee in White makes sense after Camo Tee in Black is not “buy another thing.” It is wardrobe coverage: one darker staple, one lighter version from the same Camo line.
If the objection is redundancy, the answer is use case. White handles a different outfit without asking you to learn a new fit.
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W2 Cross-Sell CuriousExclude: placed order since flow entryTrigger: placed order
Schedule this campaign to send 3 days after the first one. Remember to add the exclusion filter for T1 buyers.
Hi {{ first_name|default:"there" }},
The Camo Tee in White is the durability pass in this sequence: midweight structure, soft-washed comfort, and a lighter colorway for the same everyday slot.
No discount angle. No fake scarcity. Just the clearest next-product recommendation from the graph.
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W2 Cross-Sell CuriousExclude: placed order since flow entryTrigger: placed order
Team Funday <hello@funday.com>Day 14 · 11:00 AM recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign极=w2_crosssell_t3Schedule this campaign to send 14 days after T1. Remember to add both exclusion filters for T1 and T2 buyers.
Hi {{ first_name|default:"there" }},
This is our final check on the Camo Tee in White. We're listening to what you want in the daily ritual.
Your vote helps us prioritize restocks and keep the lineup fresh.
If Camo is your pick, let us know now.
— Team Funday
Audience, settings, send.
The body copy on the previous page is the work product. This page is the ship list — where to paste each thing inside Klaviyo campaign.
W2 Cross-Sell CuriousExclude: placed order since flow entryTrigger: placed order
Team Funday <hello@funday.com>Day 35 · 11:00 AM recipient timezoneutm_source=klaviyo&utm_medium=email&utm_campaign=w2_crosssell_t4Schedule this campaign to send 35 days after T1. Remember to add all three exclusion filters for T1, T2, and T3 buyers.
What we expect, what to compare against.
Each row is a metric we'll track. Projected is what we believe this campaign will hit; benchmark is the industry-average comparison point. The gap (the lift column) is where the cohort-warming logic shows up — these aren't strangers, they're 3+ time buyers.
Up next.
W3.
64 power users can be asked for North Shore Trucker in Black review proof. W3 captures reviews/photos without claiming creator-referral performance.
Proof Capture · Reviews